BLUF: Bottom Line Up Front

This commenter is exactly right. So another way to say start with conclusion first is BLUFF. Bottom line up front. And one of my clients, Rob Furness, mentioned this a couple of years ago.

I thought it was a great method to remind ourselves of exactly how to come with a conclusion first. And I was also DM'd by an old high school friend of mine who was in the military. He said, Hey, that's what we say in the military is BLUFF. And that is exactly right.

Bottom line up front. That's how we do our communications in business. Start with conclusion, support it, then you can do a story after. Hope that helps.